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A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your advertising campaigns. Defining this group allows businesses to stop wasting money advertising to people who have no interest in buying from them. Target Audience vs. Target Market

While closely related, these two terms operate on different scales:

Target Market: The broad, overall group of consumers a company hopes to serve. For example, an athletic shoe brand’s target market might be “all runners”.

Target Audience: A narrower, highly specific segment within that target market chosen for a particular marketing campaign. For that same shoe brand, a specific target audience might be “marathon runners aged 25–40 living in urban areas”. Key Categories Used to Define an Audience

To understand exactly who makes up your audience, marketers look at four distinct core pillars: How to Identify Your Target Audience in 5 steps – Adobe