Brand tone (or tone of voice) is the specific attitude, emotion, and communication style your company uses to express its personality through words. While your brand voice represents your core personality and values (which remain the same), your brand tone is your “mood” that flexes depending on the situation, context, and the audience you are addressing.
Understanding brand tone involves several core components and strategies: 1. Voice vs. Tone: What’s the Difference?
To understand the difference, imagine your brand is a person at a dinner party.
Brand Voice: Your personality. Are you witty, academic, rebellious, or nurturing? This rarely changes.
Brand Tone: How you express that personality. You will speak much differently to your best friend (excited and casual) than to your boss (polite and formal). 2. The Four Pillars of Tone
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